Jem

I love this color! Jem is rich wine color wth flecks of red sparkles. I`m very fair skinned, and it looks more purplish red to me against my skin. It`s just stunning. So far every color I`ve tried of Zoya has lasted from 10-14 days. My manicurist is even impressed!

I got Jem as part of a gift set and love this color and the subtle sparkle it has. It adds a more modern touch to the traditional purples. The color on the picture is pretty correct. One coat plus top coat and I was done. After a couple of days I touched up with another coat and made it through a few more days.

This color is way better in person than the online pic and description. This is a much deeper color purple than shown. I am a fan of the richer, vampier colors so this is right up my alley. I have been wearing Jem since yesterday, I can`t stop looking at my nails to see all of variations in color whenever I am in a different lighting. Jem is beautiful.

What a beautiful, deep and edgy color-- something i rarely try. So happy with my purchase, looks great on my warm skin tone. Highly recommend!

This is the first polish I`ve used from Zoya. The color is very pretty and nice, but I did buy this brand since it says it`s the longest lasting nail polish. It chipped within a few hours of wear and I also want to add that the brush isn`t great. I`ve used much better brushes on way cheaper brands.

Even my husband likes this color, he always comments about it when I wear it. The color is deep and shimmery. It can be a bit thick. My luck with Zoya has been excellent, the wear and chipping is less than with other brands for me.

I love this. It goes on beautifully, you can even get away with one coat, but full color in two and just fantastic. It even dries faster than other polishes! It sparkles - but I don`t see any gold, but the sparkle is undeniable. So purple, so sparkly in a sophisticated way, super gorgeous!! love it!

Jem is an amazing polish...completely opaque in one coat for me. Stunning color for the fall and winter!!

I did not care for this color much. I might have liked it better with more subtle sparkle. The color was not flattering on me

Jem is beautiful!

More purple than the colors looks on-screen... and most definitely prettier! It sparkles so nicely, I can stop looking at my nails. Love!

I was shocked that this polish chipped within two hours. I wasn`t doing anything with my hands that would have explained it. And by the following day all 10 nails were badly chipped. It also was hard to apply because it was thick and goopy (brand new bottle). Very disappointed. Color was ok.

I love Jem; just be aware that she`s very ,very close to Valerie. I ordered both -- but really don`t need two polishes so close in color!

This was the first Zoya polish I ever purchased and I immediately fell in love with both the color and the brand! It is soooo gorgeous in person, even better than online. I love it!!

I fell in love with Jem as soon as I saw it on my nails a few weeks ago. The color is simply gorgeous, the picture on the website simply does not do it justice. I love, love, love this color!

I absolutely LOVE Jem! She`s absolutely stunning in the sunlight, a gorgeous, super sparkly purple, and in low lighting she comes across as kind of a reddish-purple. She was shiny and opaque enough that I didn`t need a top coat (polish lasts forever on my toes) and I only needed one coat on my toes, and on my nails one coat definitely could have sufficed, but I added a second one anyway, and the top coat makes it POP! It went on smoothly and amazingly and this will definitely be my go to polish. Thank you Zoya! I`m in love!

This is a very pretty color. I give it four stars because in the bottle there were beautiful gold swirls but when applied, I did not see any gold at all. It just all disappeared.